Our Story

The story of our team stems from having shared values that start with integrity, grit, and perseverance. We are Muslims of different nationalities — Indonesian, Palestinian, American; non-Muslims of other races — Asian and African American.

We come from diverse professional and educational backgrounds, Business, Marketing, Consulting, Agency, Ecommerce, Data Analytics, Electrical Engineering, Optical Engineering, Chemist, Coaching, Entrepreneurship, Non-Profit leadership, NGO, Social Enterprise, and Sustainability initiatives.

Through this lens, we’ve overcome our different backgrounds and perspectives and learned – on the fly – how to overcome our differences by filling each other’s shortcomings through respect, not-sugar coating issues, by being intentionally honest and forthcoming.

It doesn’t mean we don’t have disagreements, and sometimes, friction arises in the heat of trying to do the best for our clients.

Friction is the catalyst for growth.

Leaning into the principles of Islam, we learn that emotional intelligence, mindset, attitude, values such as honesty, integrity, grit, and Sabr(patience and perseverance) build a person and whatever venture, business, or career they want to have.

Therefore, instead of letting friction go, sweeping it under the carpet, or pushing the other away, we process it and sit with it. We stop, breathe, notice, reflect, and respond (Ok, many times this doesn’t come right away. After all, we are human) —We work through it.

The result is we stand tall as individuals and as one. We are honest, open, and empathetic with each other and with all of our clients, coachees, and mentees.
We believe this drives growth.

So we invite you to join us on our (you included) journey toward a life that fits who we are and how we want to live.

– Gemi & Ilma –